AWS Partner Inspiration Day powered by ARROW

On Thursday, February 5th, 2026, SADE Innovations attended the AWS Partner Inspiration Day powered by ARROW event in Helsinki. The event brought together partners from the AWS ecosystem to share customer cases and practical examples of how cloud-based solutions can be used to meet real business needs. ☁️🤝

This year, the concept had clearly been refreshed — and it worked. There was less technology jargon and more business cases and real-life examples. The entire agenda focused on one goal: partner inspiration. While technical topics were naturally part of the discussions, the main emphasis was on how technology supports business outcomes and delivers concrete value to customers. The day started with a joint keynote by Arrow and AWS, highlighting the importance of the partner ecosystem in building customer-driven solutions. The program consisted of use case presentations from vendors and partners, all addressing the same fundamental question: identifying the customer’s real challenge and solving it with AWS, with business value as the top priority. 📈


SADE Booster IoT Asset as the Foundation for Cost-Effective IoT

SADE Innovations took part in the partner session, where CTO Tero Nordström delivered a presentation titled: “AWS based SADE Booster IoT Asset as cost effective way to implement IoT solutions”.

Just like the AWS-based SADE Booster itself, the core message of Tero’s presentation was that the greatest value in IoT projects comes from staying focused on real business needs from day one. There is no point in writing the same basic code over and over again. Instead, those building blocks can be taken directly from SADE Booster. The environment is then configured to fit the customer, and the real effort can almost immediately be directed toward what creates true competitive advantage: the customer’s own business logic, specific requirements, user interface — and of course, customer-specific use of AI.

SADE Booster IoT Asset is a ready-made, productized foundation for modern IoT and cloud solutions. By using SADE Booster, project schedules can typically be reduced by up to 50%, which translates into significant cost savings, faster time-to-production, and higher quality. The cost efficiency of the AWS-based SADE Booster IoT Asset is not based on any single factor, but on a well-functioning overall approach. With Booster, speed and quality go hand in hand — cost-effectively. Today, more than 100,000 devices are already connected to the SADE Booster cloud, demonstrating the solution’s proven performance in production environments and at scale.

As a concrete customer case example, Tero told about a project where SADE Booster enabled a delivery acceleration beyond what the customer believed was even possible. The customer approached SADE because their project (with their previous supplier) was stuck: the new system had already been under development for nine months, and the estimated time to completion was still another nine months. Costs were escalating, and the customer’s patience was running out. The customer wanted to change their supplier.

SADE took ownership of the project, restarted it essentially from scratch, and built equivalent functionality in just one month using SADE Booster — something that had taken the previous supplier nine months to develop. Five months later, the entire project was completed. In practice, SADE delivered in six months, with higher quality, what would have taken another supplier approximately one and a half years! 💪

Arrow is SADE Innovations’ official AWS distributor. In practice, this means AWS services are billed through Arrow. Thanks to the distributor model, SADE receives discounts on AWS usage, and those benefit also SADE’s customers. Combined with the AWS-based SADE Booster IoT Asset, this enables a cost-effective way to implement IoT solutions without heavy upfront investments.


Networking and Discussions About What Comes Next

In addition to the presentations, the breaks and stand visits provided excellent opportunities for discussions, networking, and exchanging experiences with other AWS partners. The day concluded with a joint dinner and conversations about future collaboration opportunities. AWS Partner Inspiration Day powered by ARROW once again demonstrated that the best results are achieved when technology, partners, and business goals come together in the right way.